Urgent Care Design: The MVP for I Think I Have

Description

As a contract product designer for Awesome Studios, I led the end-to-end design and development of the MVP for their on-demand urgent care platform, I Think I Have.
The goal? Create a seamless healthcare e-commerce experience from account creation to checkout. πŸ₯πŸ’»

Role

Contract product designer, UX research, end-to-end design, UIΒ design, and front-end dev.

Understanding the Challenge

Awesome Studios needed a comprehensive solution for:
πŸ‘‰ User-friendly account creation
πŸ‘‰ Intuitive scheduling system
πŸ‘‰ Smooth checkout process

To tackle this, I:
πŸ” Conducted user research to understand patient needs
πŸ“Š Analyzed existing healthcare e-commerce platforms
πŸ‘₯ Collaborated with stakeholders to align on project goals

Exploration & Design Process

Using a mobile-first approach, I focused on:
βœ… Creating a cohesive style guide
βœ… Developing multiple concept wireframes
βœ… Conducting A/B testing for optimal user flows
βœ… Iterative user testing to refine the experience

Key Features & Solutions

Scheduling Flow:
πŸ“… Intuitive appointment booking interface
πŸ”„ Flexible rescheduling options
πŸ“± Mobile-optimized design for on-the-go booking

Checkout Process:
πŸ’³ Streamlined payment flow
πŸ”’ Secure handling of sensitive health information
πŸ“ Clear summary of services and costs

Iteration & User Testing

Throughout the design process, I conducted:
πŸ‘‰ Multiple rounds of A/B testing on key flows
πŸ‘‰ User testing sessions to validate design decisions
πŸ‘‰ Stakeholder reviews to ensure alignment with business goals

Development & Handoff

The final stage involved:
πŸ› οΈ Building out the designs on Builder.io
πŸ‘₯ Cross-disciplinary discussions on interactions
πŸš€ Seamless handoff to the backend engineering team

Final Deliverables

The project culminated in:
πŸ“± A fully functional MVP deployed on the I Think I Have website
🎨 Comprehensive style guide for future scaling
πŸ“Š User testing results and recommendations for future iterations
By streamlining the urgent care experience, I Think I Have aims to improve urgent care accessibility and patient satisfaction. 🌟